The soya store did not have any fancy opening ceremony. They simply cleaned up the store inside and out and made it bright and welcoming. Then a small table was placed by the door filled with all kinds of small tasting samples for people to try.

The Hu Mao family, Lin Cheng, and Lin Momo all changed into the store’s uniform.

These shop assistant uniforms were also bought by Lin Cheng from the bankrupt hotel. After buying them, Yang Fang skillfully removed the hotel name originally embroidered on the work clothes and replaced it with the image of the soybean mascot drawn by Lin Momo.

Because today was the weekend, there were not many pedestrians walking along the street in the early morning.

Yang Fang and Hu Mao were busy preparing ingredients in the workshop, but from time to time, Hu Mao would walk outside the store and look up and down the street nervously.

“Is there really nothing wrong with our store?” Hu Mao asked Lin Cheng uncertainly.

Originally, Hu Mao was planning to organize some opening promotions such as big sales, half-price sales, and buy-one-get-one-free sales, but was stopped by Lin Cheng.

If a store like theirs wanted to stay in business for a long time on an old street in an old city, it depended on the quality of the food, favorable prices, word of mouth, and repeat customers. Offering discounts when the store first opens could indeed attract a certain amount of customers and boost popularity for the store.

But looking at it from the general psychology of consumers, while opening discounts could make them feel that the shop’s items were affordable and stimulate their interest to take advantage of the bargains, once such discount activities ended and everything returned to normal prices, no matter how favorable the normal prices were, once there were no more discounts for consumers, these very same customers would quickly disappear.

What the Hu Mao family really needed to do was to maintain food quality while maintaining a reasonable price.

“Don’t worry, there will be business,” Lin Cheng said calmly.

Lin Cheng’s words gave Hu Mao some confidence, so he returned to the work room and continued to prepare the ingredients.

Soon, several old ladies who were out for morning exercises noticed the newly opened store.

“Hey, when was this store opened? Is it new?” said an old lady, looking at the store front.

Beside her, three other old ladies also looked over, and one of them said, “It’s newly opened. I passed by a few days ago and saw that it was still under renovation. I didn’t expect it to open so soon.”

“What are they selling?”

“It seems to be a tofu shop?” The old lady looked up at the sign and murmured, “This is the first time I’ve seen a tofu shop on this street.”

“It looks quite clean, why don’t we go over and take a look?” suggested one old lady.

Another old lady waved her hand and said, “No matter how many tricks they come up with, they are still selling tofu. Let’s go exercise first.”

While they were talking, Lin Momo had already come up to them with a tray of tasting samples.

Lin Momo was wearing a soya shop hat on her head and an ill-fitting apron embroidered with the soya shop’s logo. The oversized outfit looked a bit funny on her, but paired with Lin Momo’s serious expression it did look quite presentable.

“Hello, grandma. Our soya shop just opened today. We have all kinds of soy products. In addition to tofu, we also have snacks and breakfast made from soy beans.

“We have some samples from our store here that you can try for free. Would you like to try them? They’re delicious.” As Lin Momo said this, she offered the tray in her hand to the old ladies.

Sure enough, when they heard that there were free samples, the eyes of these old ladies lit up noticeably.

“Is it free? Then let’s try it.”

“Okay.”

Lin Momo handed a small cup containing soy pudding to each of the old ladies.

They all tasted it.

“This tastes pretty good.”

“Yes, it’s fragrant and sweet, very special,” another old lady said, nodding. Then she looked at Lin Momo and asked, “What is it made of? It tastes quite good.”

“This is the plain soy pudding in our store.” Lin Momo turned around and pointed at the barrels of soy pudding placed by the door of the store and explained, “But in addition, we also have different flavored seasonings, including osmanthus honey, preserved fruits, oats, fruit pieces, coconut milk, sesame oil and seaweed… Grandma, the one you just tried was the one with oats and almonds.”

“It’s just made of ordinary soy pudding?”

“Yeah,” Lin Momo nodded and added, “The soy pudding in our store is really good, and the ingredients we use are all very good.”

However, in order to avoid waste, the soy pudding used for these tasting samples came from those that were accidentally broken into small chunks during processing.

“Not bad, not bad.” The old ladies ate the last bit of soy pudding in the small cups using small spoons, then looked at each other and said, “I will try this soy pudding with some other ingredients when I go back.”

“Yes, I’ll try again later.”

… … translated by Maela @ whitemoonlighttranslations.com

Hearing the conversation between the old ladies, Lin Momo’s eyes lit up and she quickly asked them, “Grandma, do you want to see our soy pudding?”

Lin Momo led the group to the entrance of the store and started introducing the soy products, “This is vegetable tofu, this is solidified tofu, this is… and this is soft tofu. Our tasting samples are made of this.”

After that, Lin Momo pointed to the equipment running behind the glass and said, “Look, our soy products are made and sold right on the spot. It’s fresh and hygienic.”

Several old ladies looked into the store and at the barrels of tofu and nodded.

The soy pudding was well-made and tasted good. The store looked clean and hygienic. Most importantly, the things in this soya store were not expensive. The price of this ordinary tofu was the same as what they could buy at the vegetable market.

These old ladies were indeed tempted.

Serve as Contrast Team in a ‘Dad with Baby’ Show translated by Maela @ whitemoonlighttranslations.com

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Chapter 92.2 — Opening
Chapter 92.3 — Opening
Chapter 93.1 — Script
Chapter 93.2 — Script
Chapter 93.3 — Script